Case Study
History: Drive Thru Joe (DTJ) was founded in December 2017 by Joe Real. Joe was active-duty Air Force for eight years. During this time, he saw the need for quality coffee on military installations. He used the money he earned from deployments and other military benefits to go to college and purchase his coffee van. Joe prides himself in “providing quality service for our heroes”. Drive Thru Joe is a veteran owned and military affiliate operation. It solely serves the military community and shows a successful business model for veterans who are transitioning into civilian life.
Mission: Serving quality products and growing sustainable operations that create the best opportunity for veterans and their dependents to attain financial independence.

Transitioning Your Career Campaign


